I've been where you are. Now I'm here to help you through it.

7+ Years of Marketing Experience Across Global Brands & Markets

I've spent over 7 years in marketing and communications across global organizations, including L'Oréal, Nestlé, and AppsFlyer, working across brand strategy, B2B SaaS, social selling, community engagement, and cross-functional leadership across 12 countries and 3 continents.

But I've also worked with bootstrap-stage companies with no budget, lean teams, and no room for guesswork. That combination of enterprise rigor alongside startup resourcefulness is what shapes how I work with every client. I know how to build for different goals, different resources, and different stages. I don't apply one playbook to every situation.

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Annisa Tiara, fractional marketing strategist, working outdoors in Sweden

How withAnnisa
Was Created

At the end of 2025, I made a deliberate decision to step back. I'd been moving fast for a long time, and I reached a point where I needed to rethink what sustainable growth actually looked like. Not just for the brands I was building, but for myself.

That pause gave me something I wouldn't trade for anything: clarity. It's also what makes me a better strategist today. I know what it costs to build something. And I care deeply about making sure the way you build it doesn't come at the expense of everything else.

Some of the most meaningful work I’ve done has been in conversations.

I’ve helped over 30 professionals globally in navigate career pivots, land roles in new countries, and find clarity when everything felt uncertain. I don’t take that responsibility lightly. Watching someone go from stuck to confident is the reason I do this work.

Annisa Tiara, marketing consultant and personal branding strategist

What withAnnisa Is About

withAnnisa is built around a simple belief: good strategy should work for the person behind it, not just the business in front of it. Whether I’m helping a founder map out their go-to-market or a professional reposition their career, my approach is the same: listen first, then build something that’s clear, realistic, and sustainable.

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Quick life update the past few weeks. 1 word: OVERWHELMING 😂

1. Personal life stuff is happening.
2. My Swedish class has been intense with grammar drills!
3. Business is going better than expected.
4. Substack community is growing in a speed I can’t comprehend and I’m loving every second of getting to know new people there.
5. Instagram is running out of scheduled content and I have not had the time to bulk create new ones 😩

So, it’s been crazy! But then I forgot to recognize that:
1. I’ve only moved to Sweden 5 months ago
2. Started my language class a month ago (and now I can already respond to conversations in broken Swedish)
3. Started content creation a month ago
4. Soft-launched my business a month ago

OF COURSE the progress is slow, and the process is overwhelming!

So I choose to spend today celebrating the small wins! Because without the progress, I won’t make it further than I did yesterday. Just glad I kept showing up every single day no matter in what capacity 💙

Thank you for supporting so far! I’m so glad you’re here 😊

You can call it lucky, I call it persistence.

How I do it without burning out:
1. Accept that every day is different.
2. Accept that I can’t be 100% every day.
3. Appreciate showing up more than the results.
4. Focus on the metrics that matters for my goals.
5. Stop comparing myself with others.

There’s so much freedom in building with these 5 mindsets intact 💙 Anything you’d like to add?

When you fix how people perceive you,
you fix how you’re being treated.

Sounds a bit harsh. I know. And this is coming from a recovering people pleaser. It took me a lot of therapy, ups and downs, to understand this.

Sharing these for awareness, so you have less ups and downs, and maybe therapy for other reasons 😊

Let me help you strengthen your personal branding that builds boundaries. You don’t need to burnout to grow.

More unlearning articles and tips on grow.withannisa.com 💙

I’m glad I had to go through what I went through in life to get here.

I am exactly where I need to be.

So it’s time to let my inner child know it’s safe now 💙

Hard work gets you into the room, but strategy is what keeps you there. You’ve already done the heavy lifting, now it’s just about making sure the right people see the impact you’re making. You’ve got this! ✨🙌🏼🥂

Number 4 is what I’m actively unlearning 😩

These are outdated things that high-achievers tend to do. They might work in the short term, but do it longer than what you can tolerate, they will backfire.

Here are 5 things that can actually harm your career:

1️⃣ Saying “yes” to everything
You think it makes you valuable. But it makes you a resource instead of a leader.

2️⃣ Tying your identity to your title.
The moment things changes, you don’t know who you are. This is not ambition, friend. This is a trap.

3️⃣ Performing productivity.
Doing busy work like non-promotable tasks, instead of doing meaningful work. This just drifts you away from what matters

4️⃣ Treating rest as something to be earned.
Rest is not a reward for output. It’s the condition that makes output sustainable.

5️⃣ Avoiding visibility because it feels arrogant.
Hiding yourself doesn’t make you humble. It keeps you overlooked and eventually, resentful.

Smart highest achievers don’t do more. They do less, strategically.

Your ambitions will get you places. You just have to do it strategically 😊You got this! 🙌🏼

Chronic burn out takes years to recover from.

Not overnight,
not from a long weekend off,
not from a 3-hour spa,
and definitely not from doom scrolling.

Our body remembers every single time we tolerate things that we know are not aligned with our values.

And yes, more often than not, we don’t have any choice than to endure it.

So prevent it by building boundaries before it takes you 3-5 years to recover.

Let’s normalize building boundaries! Saying “no” at work can be a strategic thing to do! Here are some scripts you can try on Monday, friends! 💙

Don’t wait until you burn out!

Unlearning 1. Holding yourself back is going to lead you to burnout. Instead try writing down your truths (opinions, emotions, perspectives, facts) so you can articulate them professionally without going off tangent.

Office politics may force you to drink the kool aid and play along. But if it leads you to frustration, then something needs to change. And the only thing that can change is only you 💙

Save this for Monday? Good luck!

My high-maintenance, extra clingy, first-born cat, Logan always makes sure I stand up and stretch every 2 hours 😂 any cat owners relate?

He’s only started doing this when we moved to Sweden last year, as I started my own consultancy business.

The first few months was so intense, I was GLUED to the chair and desktop. Logan was my strict reminder to stretch otherwise he won’t move away from the working table (which also is our dining table 😂).

I thought to give you guys a sneak peek of what goes behind the curtains of restarting at 30 😆🐈‍⬛

We can grow without the burnout!

I spent over 7 years sprinting the corporate ladder only to end up exhausted and burnt out. I’ve learned my fair share of mistakes, connected with coaches and other experts, and now I’m sharing it all so you don’t have to make the same mistakes 💙

To my fellow high-achievers, this collection (and many more to come) is for you! Tap to see the full reel! 🙌🏼

The workplace thrive on high-achieving people-pleasers that can’t say “no”.

Sounds bleak, I know. But it’s a common scenario that needs to be talked about more.

So this is your friendly reminder that “No” is a full sentence. Here is how to say it without feeling guilty or damaging your reputation:

✅ Pause before you react. You don’t have to say “yes” instantly to prove you’re helpful. Take a breath and check if the task actually moves your core goals.

✅ Use the “Priority Trade-off.” Try saying: “I can do that, but it will delay [Current Project]. Which one should I prioritize?”

✅ The One-Time Hand-off. If you’re helping out of your scope, say: “I’ll do it this time to help, but let’s find a better long-term owner for this next time.”

Being “useful” is NOT your only value.

Start splitting your identity from your job title. Your capacity is a limited resource, friend. Protect it! 🙌🏼✨💙

I lost the plot. But now I know I lost it, I can get back to finding it! And that’s exactly what I’m doing by building withAnnisa.

I know how it feels to be ambitious, fast, and constantly wanting growth. But what I realized from my journey was that I did everything “alone”. I hesitated to ask for help, always being available. I had worked with great managers, teams, companies. But that feeling of “loneliness” never really go away because I felt like no one truly understands me.

So now, I help ambitious solopreneurs and high-performing professionals who want to restrategize their business or personal growth. WithAnnisa, you have a partner that helps you reclaim your authenticity, focus on building you and cutting through the noises that distracts you.

My purpose is to help people like you and me grow without burning out. So welcome to this journey! I’m so glad you’re here 💙

It’s your life, friend. You got options. You have a say. You can choose. The world is not going to end if you say no, build boundaries, take up space, ask for help.

And it’s absolutely okay to build boundaries.

You got this! 💙

Resonate with any of them?

These are some reminders for my fellow high-achievers!

Much needed reality checks I wished I had, but make it fun 😆

Hey, you’re doing great! But maybe slow down and strategize a little bit, is what I’d say to my younger self 💙

Have a good one!

It wasn’t easy to leave something I loved doing. But it was time.

Growth doesn’t always mean more. Sometimes it means having the strength and courage to leave your comfort zone. And only then, new seeds (skills, network, new country?!) will grow.

I’m on a journey to unlearn 30 things that has led me to burnout whilst on the pursuit of growth.

So far we’ve learned: unlearning perfectionism, unlearning repressing emotions, and unlearning helpfulness (and being strategic instead). We have more to discuss! Old habits, self limiting beliefs, and conditionings that no longer serves us and our path towards growth.

You’re more than welcome to follow along this journey, so you don’t have to quit!💙

You don’t know how to say no? Try these scripts!

If you’re a high-performer at work, or is a part-time solo entrepreneur, you can prevent burnout by building boundaries.

Every Sunday I write reflections, guides, and tips on unlearning old habits that help you grow without burning out. We rotate topics every month! And in March, we’re relearning “helpfulness”.

It’s on Substack. Link in bio.

PS: I’m open to working 1:1 with 3 people in March. DM me for more info 💙

Things that happened in my life had led me to this turning point. And I am so beyond grateful.

Someone said: You have to get lost to be found.

So after a 30 years of discovery, trial and error, being occasionally lost, I have found a path that has made me fulfilled no matter how much hours I put in.

I’ve always known I want to make impact. And I finally know how to!

The journey is just beginning 💙

Ever heard of Non-Promotable Tasks (NPTs)? They’re basically the “office housework” that keep the team running but do nothing significant for your career. Fixing mistakes that aren’t yours, mentoring every new joiner, volunteering for things no one else wants to do.

Sound familiar? Yeah. It was my entire personality for years.

The worst part? I thought I was building a case for my promotion. Spoiler alert: it didn’t. LOL 😂

NPTs are sneaky because they feel productive. They feel like you’re being a “team player.” But when review season comes around, somehow none of it counts.

I wrote about this the moment I realised being helpful was actually holding me back, and what I wish I’d done differently.

🔗 Full article on the link in bio.

And if you’re watching this thinking “ok but HOW do I stop doing NPTs without looking like a jerk?” please stay tuned. That one’s coming March 8th as we celebrate International Women’s Day!

Every month, I try to unlearn things that led me to burnout. In February I’m unlearning the habit of repressing emotions.

When we repress our emotions, they don’t just vanish. They leak out. They show up as passive-aggression, burnout, or a lack of empathy that leaves our teams feeling unsupported. I’ve been like that, and I’ve also worked with a lot of people like that.

My process of unlearning includes asking myself questions to help me reflect:
1. What is the actual risk of letting my team see I’m still figuring it out?
2. Where is this emotion sitting in my body right now?
3. Is my poker face creating distance? (a.k.a is hiding my emotions actually helpful or distructive?)
4. Where did I learn that repressing emotions is “professional”?
5. What would change if I looked at this emotion as data instead of a distraction? (meaning: how would it help me make decisions?)

It’s a journey. A long one. And definitely not a perfect one. But if you’re struggling wtih something similar, you can find more free tools on my Substack. Link on bio.

If I could go back in time I would work with a coach or mentor earlier in my career. Navigating growth at the workplace is not as easy as graduating uni.

I’ve led myself into thinking that being a professional means I have to say “yes” when I want to say “no”, and repressing the emotions that comes with that lie. I’ve also believed that to be a leader, you must have all the answers to everything.

Which is wrong.

I met Dawn in 2025 when it was too late for me to backpadel from the burnout that’s been brewing. And when she shared with me about her story as an ex-VP of a fast-growing company, that’s when I learned to shift my view.

If you’re transitioning into leadership position, or even feeling like you’re in the brink of burnout, read Dawn’s story. Link in bio 💙

PS: I have a special discount on the article if you’re looking to work with a coach ☀️✨

I’m not saying you should be mean. I’m saying you should try leading with boundaries and honesty.

Most of us mistake professionalism for saying “yes” when we want to say “no,” or repressing emotions until they eventually burst.

But having hard conversations is the work. Especially in leadership.

Instead of aiming to be “nice” and stunting your team’s growth, we have to learn to welcome friction. If you’re in a leadership position, here is your reminder:

✨ Your team appreciates clear, direct feedback. Not niceness.
✨ Your team respects guidance. Not just authority.
✨ Your team looks for steady reactions. Not outbursts.

When we stop being “nice” and start being clear, we stop surviving the office and start building teams that feel safe enough to grow.

I shared a deeper dive into how repressed emotions create toxic teams (and how to break the cycle).

Read the full piece at the link in my bio 🔗💙

I used to think that growth meant always accelerating, never making mistakes, and constantly climbing the ladder.

And guess what? That belief is exactly what led me to make those mistakes. 😂

It’s inevitable. It’s a canon event: the character must go through that phase to understand what went wrong and how to do better. And the foundation for that shift? Accountability.

Building “Healing Out Loud” is my form of accountability to myself and my journey. While it’s easy to blame others for our hurt or our hurdles, at the end of the day, we are the ones responsible for our own growth or stagnation.

In this upcoming series of articles for February, I’ll be sharing my personal mistakes and lessons on managing emotions at work and setting boundaries in general.

I’m excited to process this chapter of growth together with you. Thank you for being here 💙

🔗 On bio.

I’m a recovering perfectionist. It took me a while to realize that I can also be toxic by projecting this expectations to others.

For me, this pressure of being perfect came early from childhood conditioning. A defense mechanism that I built that protected me from judgement of others. Now that I’m turning 30, it’s led me to burnout. So it’s time to unlearn it! 😊

Here are 5 grounding question I ask myself whenever I feel the old pattern coming back:

1. Is this pressure coming from someone else, or from me?
If it comes from external stakeholders, we can always ask for clarification on the expectation. But if it comes from yourself, then realize you have the option to stop this pressure.

2. What am I trying to achieve (or avoid) by being “perfect” right now?
Is it excellence? Which means it focuses on the work and the results. Or perfectionism? Focuses on the ego and staying safe from judgment.

3. What is the worst thing that could happen if it were “great” instead of “perfect”?
If the mistake will not cause issues in the long run (like financial loss or business collapse), then it’s okay to be made.

4. Am I expecting everyone else to be perfect too?
Perfectionism creates a “survival mode” environment. It kills innovation by making teams afraid of making mistakes.

5. Does perfecting the details bring me closer to my long-term career goals?
Because the truth is, career growth often based on the impact you create and visibility. Not how perfect the project result is.

I’ve sprint through almost 8 years of my career and ended up crashing. Now I’m unlearning old beliefs one by one by Healing Out Loud on Substack. Link in bio 💙

As an only child, the pressure to “make it” felt heavy. I carried the weight of being my parents’ only hope.

Then, I lost them both before I turned 20. Suddenly, the pressure intensified because I refused to let my grief become an excuse for failure; I didn’t want anyone to look at me and “understand” why I didn’t make it.

So, I learned how to be perfect. I used it as a shield to deflect judgment and pity from family, friends, even strangers online. I wanted the “polished exterior” to convince everyone (and myself) I was okay.

But after years of survival mode, the burnout finally kicked in. My body gave up. And through this wake up call, I dedicate time unlearning it. Allowing myself to make mistakes, show vulnerability, and rest.

To understand where the fine line lies, I wrote an article featuring a psychotherapist based in Sweden, Anette Kilefors. She helped me find comfort in the fact that “there is no finished version of ourselves.”

For the first time, I can drop my shoulders.

I’m no longer rushing.

Find the full article on Substack. Link in bio 💙 #healingoutloud

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I've been where you are. Now I'm here to help you through it.

7+ Years of Marketing Experience Across Global Brands & Markets

How withAnnisa Was Created

What withAnnisa Is About

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How withAnnisa
Was Created